Red Bank, NJ, September 22, 2009 - Paramax, a supplier of incentive and rewards technology solutions to the incentive industry, announced at the Motivation Show in Chicago the addition of the Amazon.com Gift Codes On Demand solution as a new award option to their Awards Marketplace technology.

Paramax can now create and distribute electronic Amazon.com Gift Card claim codes in virtually any denomination in real-time. This is in addition to the expansive merchandise offering available through the Paramax Awards Marketplace.

The Amazon.com Gift Codes on Demand service enables Paramax to reduce gift card fulfillment overhead while providing gift card recipients with a customized experience and instant gratification. Amazon.com Gift Card claim codes are delivered immediately to the recipient through Paramax’s Awards Marketplace and can be used towards millions of items in over 40 product categories on Amazon.com.

Paramax’s Awards Marketplace is designed to easily connect to any incentive points system. Participants are provided with real-time access to a huge array of millions of reward options, including the latest models of the most popular electronics, CDs, Books, DVD titles and now electronic Amazon.com Gift Cards.

First developed in 1999, Paramax Incentive solutions have managed thousands of Incentive, Recognition, and Rewards programs for Employee Programs, Direct Sales, Sales Channel, and Consumer Loyalty Programs.

Paramax creates point-based incentive, loyalty and recognition programs for employees, sales teams and channel partners. The company focuses on providing the best solution for each client to achieve greater program success at lower cost. Clients include over one hundred Global companies based in the U.S., Canada, England and Australia.